About us

At Alpha Medical, our mission is to be a leading medical technology supplier, providing surgeons, healthcare professionals, government administration officials, and hospital management with exceptional medical devices & services for the treatment of musculoskeletal conditions.

We strive to continually source and deliver innovative products & services that are both affordable and effective, ensuring that satisfied patients are receiving the best care possible.

Our commitment to quality, affordability, and patient-centricity drives us to make a positive impact on our healthcare environment, ultimately improving the quality of life for patients & families throughout our country.

Our History

The name Alpha Medical draws inspiration from the first letter of the Greek alphabet. Our name encompasses our mission of striving for excellence, leadership & innovation in the industry. At Alpha Medical we see both patients and clinicians as requiring our priority attention as we assist them to bring healthcare innovation to our local communities.

Alpha has been established as an unashamedly Kiwi company. All our employees are proud to fly the New Zealand flag within a business that is responsive to our local healthcare needs. We understand the unique factors within our New Zealand healthcare system and know the local communities that are served throughout the country.

Our Alpha Medical staff have a strong legacy of supporting the New Zealand healthcare sector. Our people possess medical-device industry experience totaling over 70 years. In addition, the business and governance experience with the Alpha team is unmatched in the industry.

Our People

Brandon Hiini

DIRECTOR

After 9 years as a professional cricketer, Brandon entered the medical device industry in March 2013. With an initial sales region covering 70 North Island surgeons, he grew business from $1.2m to $13m+ before heading to Christchurch with his young family. Brandon is considered one of the top Sports Medicine Salespeople within the New Zealand market and has relationships throughout the various layers of the Medical Industry.

Possessing such a noteworthy sales background & having strong relationships across the medical industry throughout NZ, Brandon is well-positioned to leverage Alpha Medical’s products within the New Zealand market.

Steve Hamilton

OPERATIONS

Steve Hamilton is an experienced manager of healthcare & technology businesses. Under Steve’s leadership within the J&J organization, DePuy-Mitek was established in New Zealand, and he later assisted Smith & Nephew through a difficult period of management transition across Australia & NZ.

While managing medical device businesses, Steve has recognized the importance of an efficient back-office (HR, logistics, regulatory, finance & admin), supporting the needs of both business and customer.

Steve has served three terms on the Medical Technology Assoc (MTANZ) board and has been engaged as a consultant, working on behalf of this industry association. He has served on the organizing committee and chaired individual conferences within New Zealand’s annual HealthTech Week program.